Havas Creative Network India reposted this
The Big Reset: What makes an agency great today (and tomorrow) Experts at #AgencyCon candidly share bold and thought-provoking perspectives in a no-holds-barred session moderated by Hitesh Rajwani, CEO, Social Samosa Network at #AgencyCon. Great at what and great for whom? If you're a very creative person, you would say greatness is about the work and the awards. If you're a business person, you would probably say: Before getting to be great, let me make it profitable first. Greatness is about how you define what it stands for, and then being able to do it in a very profitable way. These are the building blocks. — Prasanth Challapalli, Chief Digital and Innovation Officer, Havas Creative Network India Happy teams and happy clients make great agencies — and in that order. If my teams are not happy, if they don't wake up in the morning and don't have a kick in their step, they shouldn't come to work. If they do, then for all of the fake motivation that comes into work, it will never translate to good work, which will never translate to happy clients, and that will never translate to anything good. I am a firm believer that every 3 years, you should bring your house down. Even if it's an amazing, outstanding agency with a rocking P&L, bring it down and rebuild. — Anisha Iyer, Chief Executive Officer at OMD India Have a spine to say no. A great agency is not just defined by great numbers or great work or great campaigns, but greatness is also defined by having a spine, a spine to say no to unrealistic pitches and broken processes for pitches, a spine to say no to unrealistic timelines, a spine to say no to toxic line behaviour. It must become a DNA for crafting greatness for tomorrow. —?Ahmed Aftab Naqvi, Global CEO & Co-Founder, GOZOOP Group #AgencyCon #IndianAgencyAwards